Are you a doula? If so, you recognize the importance of getting clients. Would you like to get more clients, faster than ever before... and have more satisfied clients at the same time? It's not hard, if you know a few secrets.
The most important secret to getting more clients for your doula practice is to use your website effectively. You should realize that people are using the web more and more to get the information they need. That means that when your prospects go looking for doula services, they fire up their favorite search engine and see what they can find. The question is: will they find you?
Its easier than ever to be found in the search engines. You merely have to apply a few proven principles and a basic knowledge of keyword research and search engine optimization.
One common mistake is gearing the website to the doula or child birth professional, perhaps without realizing it. Understand that your average prospect is not going to have anywhere near the level of knowledge that you do on the subject of pregnancy and child birth. Therefore, resist the temptation to "show off" your knowledge and instead, speak to the specific cares and concerns of the expectant parents.
When designing your website, invest a little time in studying the most popular and effective websites, and model them. These tend to be simple, cleanly designed, with white backgrounds. Make it easy to find what the prospects want to learn from your website.
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